About the artist.

Paul Rozenboim (unapaulogetic) is a multidisciplinary visual artist and designer from Colombia based in Tel Aviv. His work explores the shifting boundary between reality and illusion, testing how images behave as they move through time, space, and technology. From large-scale murals to immersive installations, Paul blends digital systems with physical surfaces to create environments that feel both mathematically precise and biologically unstable. Drawing from natural behaviors and visual interference, his practice translates complex patterns into evolving visual languages. Whether treating a city wall as a living interface or using motion design to simulate "hyper-nature," Paul’s work challenges how we perceive our surroundings. With over a decade of experience in motion design and creative direction, he bridges the gap between high-end digital production and raw, experimental art.